Do you want to improve your website and get a higher conversion rate? Then Search Engine Optimization (SEO) should be high on your to-do-list. Good quality content with the right keywords is a very important aspect of your website. SEO is not about putting an overload of keywords into one text. This only makes the text weird and unreadable.
There is a lot to know about good SEO and not everyone can do it. SEO is not an art, but a science. It is about putting the right keywords in the right places, inserting links into the text and using the right amount of words, so that search engines like Google will consider it to be a good text. And of course you don’t only want Google to like the content on your website. It should also be attractive to your visitors. Long story short, in case you are not an SEO expert, it is a good idea to hire an SEO specialist to optimize the content on your website.
You don’t have to reinvent the wheel. Just make use of things that are happening in the world and get a lot of media attention. For example, the social media team of Oreo did a good job during the Superbowl power outage in 2013. The power was out for 34 minutes, and during that time Oreo threw out the following ad on Twitter:
Power out? No Problem
What design makes people want to stay on your website and buy your products? What images, texts and colors make the conversion rate go up? The only way to get an answer to these questions, is by running an A/B test. This makes it possible to compare the results of one design with a design that is slightly different. The results are very unpredictable. Stuff that you think will work, might not have the effect you were hoping for. So never change anything on your website without running an A/B test first.
The factor that makes your conversion rates go up, can be as simple as an image or a color. There is a lot you can change on your website, but when you want to run an A/B test, it is important to change just one aspect at a time. If you make multiple changes and you run the test, you will never know what aspect caused a certain outcome.
A great example of an A/B test is this one from DHL. The only aspect that was changed, was the image of the box. What image do you think causes people to buy more?
The answer is B. This one resulted in a significantly higher conversion rate. Who had thought that? If you think that you can predict the outcome of an A/B test, take this Quiz!
Do you get customers on your website that put products in their shopping cart, but don’t get to the point of actually purchasing it? There are different techniques to make customers come back to their shopping cart to complete the purchase.
In the case of shopping cart abandonment, you can send the customer a retargeting email. With this you let him or her know that they have products in their cart that they didn’t buy yet. In this email, it is important to show the customer what he is missing out on if the purchase will not be completed. You can show an image of the particular product, or let the customer know that there is only a certain time left to profit from the discount.
If you write a text, you want people to read it from beginning to end. This means that you have to captivate your readers. This can be done by building up your text in a specific manner. An effective method to write an SEO text is the following: Use Confirmations in Your Text It isContinue Reading
Quality content Writing good content is more than just choosing the right keywords. Nowadays, writing for SEO purposes is way more complicated than just putting a lot of the same keywords on one page. Google has evolved into a search engine that actually predicts what people are looking for if they type a certain termContinue Reading
SEO stands for search engine optimisation, or search engine optimization – depending on where you hail from! The basic premise of SEO is to optimise your website so that it ranks as high as possible in popular search engines, including: Bing, Google and Yahoo. Once your website starts to rank well in search engines, itContinue ReadingContinue Reading
If you’re going to have a go at writing your own SEO website content, you’ll find the guidelines contained in this article extremely useful! Even if you plan to outsource your SEO content writing work to us, this article is still handy because you can understand the different criteria that we aim to meet withContinue ReadingContinue Reading
In the past website owners found it possible to rank their sites with a few pages of content and a bucket load of back links. As Google and other search engines continue to refine their search engine algorithms, getting away with little content and lots of back links is becoming increasingly hard. This is goodContinue ReadingContinue Reading
We all like to get a great deal: Whether it’s car insurance, or money off a swanky meal. Saving money feels great, right? In the world of website content writing there are a few different ways in which you can save money – with varying results. In this blog we’re going to look at theContinue ReadingContinue Reading
Content strategy involves planning and executing the manner in which you add words to your website. Lots of webmasters don’t spare a second thought for the content on their website which is a big mistake. By devising a content strategy you can properly plan and add content that’s going to offer value to your visitorsContinue ReadingContinue Reading
If you write a blog it’s great to get feedback from readers and see interaction around the things that you write. A lot of blog owners out there tend to fill their site full of content without really thinking about engagement. Think about it this way: What’s the point in taking lots of time toContinue ReadingContinue Reading