There’s not a whole lot of point in publishing a blog if no one is ever going to read it. Of course there are some people out there who keep blogs that are more like personal diaries, but on the whole, blog owners want people to read their posts. If you’ve got a blog full of high quality content but you’re struggling to bring in traffic, or even watching as traffic figures plummet, here are five possible reasons why:
There are many different reasons why blog readerships fluctuate – but if you’ve noticed that yours is on a downward trajectory, it’s time for you to work out why and put right the causes. A blog with no readers isn’t a whole lot of use – so monitor traffic levels carefully and think of practical ways in which you can maintain or even increase your readership.