How Much Content Does a Website Need?

It’s the million dollar question isn’t it? Exactly how much content does a website need? Well, we don’t really have the answer for you – but we do have a few different factors for you to consider. There is no ideal answer, but as search engine algorithms become increasingly choosy in terms of website content, the answer is verging towards “as much as possible” – without losing sight of quality in pursuit of quantity.

What’s your website for?

The type of website that you run will determine greatly how much content you need – here are a few ideas:

  • Ecommerce website: Sites in the ecommerce industry are usually very content intensive – they feature hundreds of product pages which all require unique descriptions. Ecommerce site owners may also install a blog – as well as a knowledgebase which is where help articles can be found. On top of all this ecommerce sites need pages of content such as “about us”, “frequently asked questions” and so on. As websites go, ecommerce sites are probably the most content intensive.
  • Niche/micro sites: In times gone by it was possible to publish a thin website up, paste affiliate links and AdSense adverts across it, and make a lot of money from the earnings. That’s not possible anymore because search engines are increasingly looking for “thick” sites. They don’t want to rank a “one page wonder” when they can rank a site with hundreds if not thousands of pages above it. Whilst niche and micro sites may still have just a little content on them, you’ll need at least 10 pages (usually 20 or more) before you can seriously expect the site to rank.
  • News sites: Think of your favourite newspaper website, think about how much new content is published per day (the answer is: “A lot”). News websites such as The Guardian, The Huffington Post and The New York Times are very content intensive indeed. So intensive in fact you’d probably need an in-house team of writers (aka journalists) in order to keep them current and updated.
  • Web logs (blogs): Most blogs are updated a few times a week – some are updated more frequently, others less frequently. The purpose of your blog will determine how often it needs to be updated: If you’re keeping a blog to run in tandem with an ecommerce website you may want to update it daily for the best SEO benefit – whereas if you’re running a blog reviewing cars, you may only want to update the blog after each road test that you complete.

As you can see, there is no answer set in stone. Each website out there is completely different. There’s no use looking at your competitor’s website either – they may have very thin content and they might be happy with that. If you’re a little bit confused by it all and you just want some helpful, friendly advice, ensure you contact us right away.

Here at we work with our clients to produce content strategies. A content strategy is basically where we look at the opportunities to post new content on your website without just doing it for the sake of it. We’ll explore the possibility of publishing a knowledgebase for example – we may also look at the merits of running a blog alongside your website. We’ll then look at how we can best tailor our services to meet the content strategy that we’ve agreed upon. So what do you say? Don’t struggle with your website’s content any longer! Don’t sit there wondering how many more pages of content your site needs before it’s done. Contact us and we’ll help establish exactly how much website content you need – remember our advice is free and you’ve got no obligation to use our content writing services as a result.


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