Keyword Stuffing: Explained

Keyword stuffing is something that a lot of freelancer writers and writing companies have been guilty of in the past. Before you can get your head around keyword stuffing, you really need to understand the basics behind keywords first – so here’s a quick crash course.

Keywords are basically the search words or phrases that you target in search engines. If you sell cars through your website for example, you’d want to rank for the keyword “cars” – as well as key phrases (which are just search terms including more than one word) such as “used cars”, “new cars” or even “cars for sale in <your area>”. These are all examples of keywords and key phrases.

When keyword stuffing takes place, you’ll find a piece of text absolutely crammed full of keywords. Usually keyword stuffing means that the text doesn’t make a whole lot of sense – that’s not only bad for users, but it’s also bad for SEO. Whereas keyword stuffing used to be a widespread practice a few years ago, it’s now frowned upon and easy for search engine spiders to detect.

Why do people keyword stuff?

In times gone by it was possible to rank websites for competitive search terms by stuffing content full of keywords. It didn’t matter if the content made sense or not, because back then search engine algorithms were fairly primitive. Nowadays however search engine algorithms have been developed to ensure that keyword stuffed content doesn’t rank.

Just as low quality, automatically generated back links no longer cut the mustard in the world of SEO, keyword stuffed content doesn’t either.

How should you write for SEO?

Different people and companies will tell you different things, but here at ContentWriter.co.uk we think that to write for SEO, you actually have to write for users. We don’t put keywords in our work X number of times – instead we put them in where necessary. Writing for SEO isn’t really a skill – it doesn’t follow a rigid structure as some people would have you believe. We believe writing naturally in a way that will please your readers is the best way to write for SEO. If you mention your keywords or phrases a few times then that’s great.

What should you do if your website is full of keyword stuffed content?

If your rankings have fallen sharply in the last few months or years then there’s a chance that could be due to the content on your site not being up to par. There are a few things you can do: You can bury your head in the sand and let your rankings get worse, or you can face up to the fact that things are going wrong and you can tackle the problem head on. It’s not hard to revamp your website’s content – so why don’t you?

Here at ContentWriter.co.uk we work with lots of customers in order to remove low quality content from their site and replace it with new, high quality content by our expert writers. The content that we provide is always unique and it’s written especially for you.

Keyword stuffing is just another black hat SEO trick that people managed to get away with using for a lot longer than they should have. Google Panda updates are gradually weeding out websites that are guilty of publishing keyword stuffed content – which is why you should have your old content overhauled sooner rather than later, whether your rankings have been affected or not. Remember: If you lose your rankings, you’ll lose an awful lot of high quality, targeted traffic as well!

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