Three Reasons Why Ezine Submissions Are Still Useful

In times gone by it was the “done thing” to submit an article or two to the various ezines out there in order to gain a couple of back links along with some click through traffic. Times have changed and more and more people are coming to the conclusion that posting on ezines is no longer necessary – the fact is however it’s still a useful thing for site owners to do, here is why:

  • Click through traffic: We’ve already mentioned the fact that by putting a link or two within your article, you can obtain some click through traffic to your site. It’s not likely to be server-melting loads of traffic, but every little helps! Remember lots of the more popular ezines have high Page Ranks and authority – so articles you publish on them should rank highly in search engine search results. If your articles get lots of exposure, you should get plenty of click throughs.
  • Back links: We all know that back links are an important ingredient in any SEO campaign. Of course you’re not going to rank a site for competitive keywords by having some ezine back links, but having them in there is a good idea all the same! You can add variation to a back link profile by having links pointing to your site from ezines.
  • You can position yourself as an expert: Ezines tend to have high numbers of readers which is good because it means you don’t have to go to the trouble of starting your own site then waiting for an audience to gather. If you’re knowledgeable about a particular topic or niche it’s easy to position yourself as an expert on ezines by publishing informative, helpful articles for readers. There are many merits to positioning yourself as an expert – including the fact you’ll become the “go to” guy for people when it comes to the topic that you’re knowledgeable about.

We think these three reasons alone are enough to make a case for people to continue to post on ezines. Remember it’s all about quality not quantity nowadays – the people that say ezines are a waste of time are usually the people that try submitting spun or low quality articles to them. If you’re willing to publish high quality articles that link back to your website, you’ve got every chance of reaping the rewards that posting on ezines can bring.

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