What’s Spinning and Does It Affect You?

OK, so you’ve probably heard the term “spinning” or “spun” bandied about by people in the content writing industry. What does it mean exactly? Well, in a nutshell, spinning involves having a piece of software automatically re-write a piece of content. Usually pieces of content are “spun” many times over in order to create lots of “unique” versions of the same article.

Feeling a little lost? Well here’s a quick example of how spinning works:

Our original sentence is:

The dog is big and brown, he likes biscuits.

If we were to spin that, we’d introduce “spintax” – the sentence would look like this:

{The|A|One} {dog|labrador|poodle} {is|appears|seems to be} {big|large|huge} {and|&|also} {brown|tan|dark in color}, {he|the dog|she} {likes|enjoys|loves} {biscuits|dog food|food}.

This sentence would then be entered into a piece of software that would turn it into many different unique sentences, some of which include:

One poodle appears large & tan, the dog enjoys food.

Another sentence that could be generated as a result of the above spintax is:

One Labrador seems to be huge also dark in color, she likes dog food.

As you can see, the original sentence makes perfect sense, but once the spintax is introduced and the text is spun, it doesn’t really mean a whole lot.

So why have we bothered to bore you with this example? The answer is simple: Lots of companies out there will copy and paste content from your rival’s website. They’ll run the content through a spinning tool, then they’ll present it to you as a piece of 100% unique content. Whilst the content may well make perfect sense, the chances are it won’t make much sense – if any at all.

You’ll find that the companies out there charging just a dollar or two for entire pages of content are using techniques like this, or very similar. Although spinning has never really been acceptable for webmasters who care about quality, it was something that site owners found they could get away with in the past. Recent Google updates including Panda however have put a stop to that.

Why is spinning so bad?

There are a few reasons why spinning is so bad. The first reason is because usually your competitor’s content is used as “seed” text. This means your content will sound a lot like theirs. If you want to establish a unique corporate identity for your business or website your site’s content needs to stand alone and be unique. Copying other people’s content is bad in the first place – would you like it if someone took your content, spun it, then published it on their site?

Perhaps the main reason why spinning is so bad is because 99% of the time the results are awful. In fact they’re terrible. Most spun work doesn’t make a blind bit of sense – so if you’re trying to convert visitors to your site into sales or leads, how do you expect to do that if your content doesn’t make any sense? It looks suspicious and unprofessional, and your traffic will never, ever convert.

We never, ever spin Content

Here at ContentWriter.co.uk we never, ever spin work. All of the blogs, articles and website content that we produce are 100% handwritten from scratch. We’ll never plagiarise or lift content from other sources – and we’ll never pass off other people’s work as our own. Spun content can ruin your website and it can destroy your search engine rankings. Spun content is cheap for a reason – it’s fast becoming useless and those making money out of it are looking to make as much money as they can before the game is well and truly up.

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